"We were missing out on a huge revenue opportunity," says Mark, Marketing Manager
Mark, a seasoned marketing manager, faced a significant challenge.
His team was excelling in initial customer acquisition, but their email campaigns for retention and reactivation were lagging.
“We were launching great onboarding campaigns, but after that, the emails just stopped. No one had the bandwidth to handle the ongoing engagement,” Mark explains.
Recognizing the untapped potential for increased revenue, he decided it was time to hire a Klaviyo specialist to take their email marketing to the next level.
Klaviyo has become a go-to platform for eCommerce businesses looking to personalize their marketing strategies and enhance customer engagement. Here are key statistics showing how Klaviyo can impact business performance:
Klaviyo has quickly risen as a leading email and SMS marketing platform, particularly within the eCommerce space. As businesses increasingly rely on personalized communications to engage with customers, Klaviyo's industry presence continues to grow:
Hiring an underqualified or inexperienced Klaviyo specialist can hinder your marketing performance and result in ineffective campaigns. Here are some reasons why:
When utilized correctly, Klaviyo offers a high return on investment, especially for eCommerce businesses that rely heavily on personalized customer engagement:
A Klaviyo specialist for Direct-to-Consumer (DTC) brands is crucial for driving growth through expertly crafted email marketing strategies. These Klaviyo specialists at Specialist.PH focus on optimizing your Klaviyo platform to enhance customer engagement and boost sales.
Klaviyo isn't just an email tool; it's a DTC growth engine. Think of Klaviyo as more than just an email tool. It's a direct-to-consumer (DTC) growth engine, a power-packed platform that takes your customer data, analyzes it, and transforms it into actionable marketing strategies.
Klaviyo integrates seamlessly with your current tech stack, collecting and interpreting rich customer data from various touchpoints. It's not a mere email marketing tool; it's an all-encompassing marketing automation platform that empowers your business to create highly targeted, personalized marketing campaigns.
An expert Klaviyo specialist from Specialist.PH can help you unlock Klaviyo's full potential. They understand the nuances of this platform and know how to leverage its rich feature set to drive customer engagement, retention, and ultimately, revenue growth. They can help you segment your audience effectively, deliver personalized messaging, and build automated workflows that nurture leads and turn them into loyal customers.
Klaviyo is an incredibly powerful tool for DTC brands, but it requires a deep understanding of marketing automation, customer segmentation, email marketing, and more. It's not about sending emails — it's about building relationships.
In a world where customers expect personalized, relevant communications, Klaviyo stands out. It's not just an email tool; it's your secret weapon for DTC growth. With an expert Klaviyo specialist from Specialist.PH, you can harness the power of this platform to take your DTC brand to new heights.
At Specialist.PH, we ensure that recruiting a Klaviyo specialist is efficient and tailored to your needs.
Step 1: Define Your Requirements
We start by understanding your email marketing goals. Share your specific needs with us, and we’ll create a tailored job description and begin recruiting. You’re under no obligation to hire until you find the perfect candidate.
Step 2: Initial Screening
Candidates undergo a thorough assessment, including English proficiency, cultural fit, and alignment with your company’s values.
Step 3: Skillset Evaluation
We validate each candidate’s Klaviyo expertise, including segmentation, automation, and campaign management.
Portfolio Review: What we Look For
Step 4: Client Review and Selection
We present you with a shortlist of top candidates, allowing you to select the specialist who best aligns with your business objectives.
Creating a role scorecard is essential for measuring the success of your Klaviyo specialist. Unlike a job description, which outlines qualifications, the scorecard provides clear metrics for performance. It defines the outcomes a specialist is responsible for and the skills needed to achieve them. The scorecard is also a crucial onboarding tool, setting expectations and clarifying how performance will be evaluated. It ensures alignment between company goals and the specialist’s role, making it clear how their contributions will drive business growth.
Example of a Klaviyo Specialist Role Scorecard
The minimal role scorecard will have the following sections:
Role Mission
Outcomes
Skills Required
Competencies
Additional Notes
See examples of each of these sections for Klaviyo Specialists below -
Role Mission: Drive growth through Klaviyo flow buildouts, segmentation, and technical optimization.
Outcomes:
Skills Required:
Competencies:
The scorecard sets the foundation for success, ensuring that your Klaviyo specialist is equipped to meet and exceed expectations from day one.
Click this link to make a copy of our sample Klaviyo specialist role scorecard
At Specialist.PH, we understand that hiring the right Klaviyo specialist is crucial for driving the success of your email marketing campaigns. Our recruitment process is carefully made to ensure you find a top-tier Klaviyo specialist who fits seamlessly into your team and delivers exceptional results.
Our Process:
By focusing on your unique requirements and developing a detailed role scorecard and job description, we ensure that the Klaviyo specialist we recruit is not only highly skilled but also aligned with your business goals and culture. This process enhances your chances of finding a candidate who can deliver outstanding results and contribute to your long-term success.
Below is an example of the type of job descriptions we create to help our clients recruit the best Klaviyo specialists.
Klaviyo Email Marketer
At [Your company name]: [Your company slogan here]
We're looking for a full-time Klaviyo Specialist who can tune into retention strategies in email marketing, understand e-commerce strategy, and leverage design to tap into consumer behavior.
Is that you?
If you would like to join our company and work hard as one of the best digital marketers in the world, then you'll want to apply for this job to work with us!
[Your company name] is a human resources partner to marketing agencies and marketing teams that have high standards for quality, getting work done, and producing amazing results.
As a Klaviyo Specialist, you will design high-converting email templates and flows for clients, create conversion metrics to be determined by strategists or clients, and create defensible designs built around behavioral / lifecycle knowledge of e-commerce. You will also do rapid deployment of flows and campaigns inside of Klaviyo, clean code and adoption of HTML first (no image blocks used), and create responsive designs and implementations that look good on all devices. In addition, you will contribute to the client’s documentation and procedures around Klaviyo implementation.
Requirements
-Have 2+ years of experience in Klaviyo Email Marketing
-Know Klaviyo Builder Tools (classic and new)
-Know email HTML and CSS
-Have experience in web designing (a huge plus!)
-Have the ability to manage brand assets for each client - provided photo assets, fonts, save block elements in Klaviyo, etc.
-Can think strategically when building a campaign based on an overall goal / strategic brief or testing strategy
-Can stay up to date on the latest Klaviyo template editor features and functionality, email design trends, and best practices
-Are fluent in English both speaking and writing
-Are comfortable on the phone talking to different clients
-Very detail oriented
-Can work in US Time Zone
-Have a good internet connection and video conference capabilities
Benefits
[list your company benefits here or any benefits that freelancers may receive by working on your projects]
Click here to see a full example of this template in action and make a copy for yourself of our Klaviyo specialist job description
1. Email Marketing Strategy: Expertise in developing and aligning email marketing strategies with overall business goals.
2. Audience Segmentation: Proficiency in using Klaviyo’s segmentation tools to target specific customer groups based on demographics, behavior, and purchase history.
3. Campaign Creation: Ability to craft engaging email copy and design visually appealing, mobile-friendly templates.
4. Automation and Workflow Management: Skill in setting up and managing automated email workflows for lead nurturing and sales conversion.
5. Data Analysis: Competence in tracking, analyzing, and reporting on campaign performance to optimize results.
6. Klaviyo Platform Mastery: Deep understanding of Klaviyo’s features, including integrations and platform management, to fully leverage its capabilities.
Are your email campaigns running smoothly?
If your essential transactional and promotional emails aren't flowing seamlessly, it's time to hire a Klaviyo specialist from Specialist.PH.
Are you missing email opportunities due to limited resources?
A lean team can miss out on advanced analytics, complex flows, and integrations. Consider whether the potential revenue from these upgrades justifies a new hire.
Is your team experiencing burnout?
If your team is overworked and stretched thin, it's a sign you've outgrown your current headcount. Hiring a Klaviyo specialist can help alleviate this strain and retain your existing employees.
Evaluating these questions can help determine if it's the right time to expand your team with a Klaviyo expert from Specialist.PH. Our specialists are ready to enhance your email marketing strategies, ensuring you maximize your email campaign potential.
