"We were missing out on thousands of potential customers because our site wasn't ranking," recalls Mark, a Digital Marketing Manager.

As the Marketing Manager of a fast-growing eCommerce company, Sarah knew they were leaving money on the table. Mark, who leads a marketing team at an e-commerce platform that specializes in sustainable fashion, noticed a worrying trend—despite their beautifully designed website and well-crafted product pages, traffic was stagnating.

The team was stretched thin, juggling content creation, ad campaigns, and social media, with no one dedicated to SEO.

“We were creating amazing content, but no one was finding it,” Mark says.

The opportunity cost was massive. He knew they needed a specialist who could drive organic search traffic and improve their rankings on search engine results pages (SERP), someone who could take ownership of SEO and elevate their online visibility.

That's when he decided it was time to hire a dedicated SEO specialist—a decision that transformed their organic search traffic volume and conversions.

After Mark realized the tremendous impact that neglecting SEO was having on their business, he knew they needed more than just a quick fix—they needed someone who could take ownership of their search engine visibility and drive consistent, long-term results. It wasn't just about getting more traffic, it was about understanding how their site could be positioned to succeed in an increasingly competitive digital landscape.

This is where an SEO specialist in the Philippines comes into play. With the right blend of technical expertise and strategic insight, an SEO expert is crucial to optimizing every aspect of your website to ensure it reaches the right audience. But what exactly does an SEO specialist do? Let's break it down.